Duties:
- Research competitive marketing strategies
- Develop, implement, and maintain marketing strategies to increase market share
- Develop and implement marketing plans and track performance against goals
- Develop media plans, including advertising, public relations, email marketing, sales promotion, and social media
- Capable of identifying and responding to market trends
- Design and implement media strategy
- Manage media purchasing
- Communicate with advertising media representatives and negotiate arrangements
- Conduct market research
Marketer Responsibilities:
- Use online and social media marketing to maintain and expand Hephzibah eyecare patients base, grow Hephzibah eyecare following and social media presence, and drive sales using traditional and nontraditional strategies, including in social media
- Oversee all company website and social media content including newsletters, blogs, articles, and social media posts
- Learn about, and use, the right platforms to build and maintain a customer base and generate leads
- Create and manage product launch strategies
- Promote Hephzibah eyecare, including social media ads and sponsored posts
- Establish and manage customer accounts that maximize product usage and retention
- Establish messaging and branding standards
- Maintain Hephzibah eyecare presence in customer websites, to increase brand awareness and recognition
- Promote Hephzibah eyecare products’ benefits in customer communications
- Develop and create content including emails, guest posting, and social media campaigns
Requirements And Skills:
- Bachelor’s degree in marketing, business, or related field
- 2+ years’ proven experience as a marketing manager or marketing professional
- Proven ability to create and execute marketing strategies, budgets, and timelines
- Ability to develop and manage digital marketing tactics
- Strong knowledge of social media, search engine optimization,