Marketing Specialist

Company Overview:
Sigma Consulting Group, headquartered in Lagos, is a distinguished recruitment firm providing end-to-end recruitment solutions and strategic business consulting services across Africa. With over a decade of expertise, we specialize in specialist executive search, volume recruitment, and RPO, catering to high-demand sectors such as healthcare, technology, oil and gas, and e-commerce.

About Our Client:
Our client is a leading retailer based in Ibadan, Nigeria, specializing in eco-friendly and sustainable consumer products. Committed to promoting environmental conservation and responsible consumption, the company offers a wide range of green alternatives for everyday items, catering to environmentally-conscious consumers.

Role Summary:
As a Marketing Specialist at our client’s retail company, you will be responsible for developing and executing marketing strategies to promote eco-friendly and sustainable consumer goods. You will play a key role in raising brand awareness, driving customer engagement, and increasing sales through various marketing channels.


  • Develop and implement marketing strategies and campaigns to promote eco-friendly and sustainable consumer products, targeting environmentally-conscious consumers.
  • Collaborate with cross-functional teams to develop marketing plans and initiatives aligned with business objectives and brand positioning.
  • Create engaging content for marketing materials, including social media posts, blog articles, email newsletters, and product descriptions, to attract and retain customers.
  • Manage social media channels, including Facebook, Instagram, and Twitter, to increase brand visibility, engagement, and followers.
  • Coordinate promotional events and activities, including product launches, pop-up shops, and community outreach programs, to raise awareness and drive sales.
  • Analyze market trends, consumer behavior, and competitor activities to identify opportunities and optimize marketing strategies and campaigns.
  • Monitor and evaluate marketing performance metrics and KPIs, and provide insights and recommendations for continuous improvement.
  • Stay abreast of industry trends, emerging technologies, and best practices in eco-friendly marketing, and incorporate new ideas and innovations into marketing strategies.


  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • Minimum of 2 years of experience in marketing, preferably in the retail or consumer goods industry.
  • Strong understanding of marketing principles, strategies, and tactics, with experience in digital marketing, content creation, and social media management.
  • Excellent communication, writing, and editing skills, with the ability to create compelling and persuasive marketing content.
  • Creative thinking and problem-solving abilities, with a passion for innovation and sustainability.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Proficiency in MS Office applications (Word, Excel, PowerPoint) and social media management tools.
  • Knowledge of eco-friendly and sustainable consumer goods market trends and consumer behavior is a plus.


  • Competitive salary package with opportunities for performance-based bonuses.
  • Opportunities for professional development and career advancement.
  • Supportive work environment with opportunities for learning and growth.
  • Comprehensive benefits package including health insurance and retirement benefits.
  • Opportunity to make a meaningful impact by promoting eco-friendly and sustainable consumer products.

How to Apply:
Interested candidates should send their CV and cover letter to with the subject line “Marketing Specialist Application”.

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