Company Overview:
Sigma Consulting Group, headquartered in Lagos, is a distinguished recruitment firm providing end-to-end recruitment solutions and strategic business consulting services across Africa. With over a decade of expertise, we specialize in specialist executive search, volume recruitment, and RPO, catering to high-demand sectors such as healthcare, technology, oil and gas, and e-commerce.
About Our Client:
Our client is a leading retailer based in Ibadan, Nigeria, specializing in eco-friendly and sustainable consumer products. Committed to promoting environmental conservation and responsible consumption, the company offers a wide range of green alternatives for everyday items, catering to environmentally-conscious consumers.
Role Summary:
As a Marketing Specialist at our client’s retail company, you will be responsible for developing and executing marketing strategies to promote eco-friendly and sustainable consumer goods. You will play a key role in raising brand awareness, driving customer engagement, and increasing sales through various marketing channels.
Responsibilities:
- Develop and implement marketing strategies and campaigns to promote eco-friendly and sustainable consumer products, targeting environmentally-conscious consumers.
- Collaborate with cross-functional teams to develop marketing plans and initiatives aligned with business objectives and brand positioning.
- Create engaging content for marketing materials, including social media posts, blog articles, email newsletters, and product descriptions, to attract and retain customers.
- Manage social media channels, including Facebook, Instagram, and Twitter, to increase brand visibility, engagement, and followers.
- Coordinate promotional events and activities, including product launches, pop-up shops, and community outreach programs, to raise awareness and drive sales.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and optimize marketing strategies and campaigns.
- Monitor and evaluate marketing performance metrics and KPIs, and provide insights and recommendations for continuous improvement.
- Stay abreast of industry trends, emerging technologies, and best practices in eco-friendly marketing, and incorporate new ideas and innovations into marketing strategies.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 2 years of experience in marketing, preferably in the retail or consumer goods industry.
- Strong understanding of marketing principles, strategies, and tactics, with experience in digital marketing, content creation, and social media management.
- Excellent communication, writing, and editing skills, with the ability to create compelling and persuasive marketing content.
- Creative thinking and problem-solving abilities, with a passion for innovation and sustainability.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Proficiency in MS Office applications (Word, Excel, PowerPoint) and social media management tools.
- Knowledge of eco-friendly and sustainable consumer goods market trends and consumer behavior is a plus.
Benefits:
- Competitive salary package with opportunities for performance-based bonuses.
- Opportunities for professional development and career advancement.
- Supportive work environment with opportunities for learning and growth.
- Comprehensive benefits package including health insurance and retirement benefits.
- Opportunity to make a meaningful impact by promoting eco-friendly and sustainable consumer products.
How to Apply:
Interested candidates should send their CV and cover letter to hiring@mysigma.io with the subject line “Marketing Specialist Application”.