Company Overview:
Sigma Consulting Group is a distinguished recruitment firm based in Lagos, providing end-to-end recruitment solutions and strategic business consulting services across Africa. With over a decade of expertise, we specialize in specialist executive search, volume recruitment, and RPO, catering to high-demand sectors such as healthcare, technology, oil and gas, and e-commerce.
About Our Client:
Our client is a leading pharmaceutical company based in Lagos, Nigeria, dedicated to improving patient outcomes through innovative healthcare solutions. With a focus on quality, integrity, and excellence, our client develops and commercializes a wide range of pharmaceutical products to meet the diverse needs of patients and healthcare professionals.
Role Summary:
As a Marketing Specialist at our client’s pharmaceutical company, you will be responsible for developing and executing marketing strategies and campaigns to promote pharmaceutical products and enhance brand awareness. You will play a key role in driving product adoption, increasing market share, and achieving business objectives through effective marketing initiatives.
Responsibilities:
- Develop and implement marketing strategies and campaigns to promote pharmaceutical products and achieve sales targets.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and develop insights-driven marketing plans.
- Collaborate with cross-functional teams, including Sales, Medical Affairs, and Regulatory Affairs, to develop and execute integrated marketing campaigns and programs.
- Develop marketing collateral, including sales aids, brochures, presentations, and digital content, to support product promotion and sales efforts.
- Manage digital marketing initiatives, including website content, social media, email marketing, and online advertising, to increase brand visibility and engagement.
- Plan and execute promotional events, including conferences, symposiums, and webinars, to educate healthcare professionals and drive product adoption.
- Monitor and analyze marketing performance metrics and KPIs, and optimize marketing activities based on insights and feedback.
- Stay abreast of industry trends, regulations, and best practices in pharmaceutical marketing, and incorporate new strategies and tactics into marketing plans.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field.
- Minimum of 3 years of experience in marketing, preferably within the pharmaceutical or healthcare industry.
- Strong understanding of marketing principles, strategies, and tactics, with experience in digital marketing, content creation, and event management.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across functions and levels.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making and optimize marketing performance.
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Benefits:
- Competitive salary package with opportunities for performance-based bonuses.
- Opportunities for professional development and career advancement.
- Supportive work environment with opportunities for learning and growth.
- Comprehensive benefits package including health insurance and retirement benefits.
- Opportunity to make a meaningful impact on patient health and well-being through innovative pharmaceutical products.
How to Apply:
Interested candidates should send their CV and cover letter to hiring@mysigma.io with the subject line “Marketing Specialist Application”.